Company
Ennovate Products LLC
Role
Branding
Product Design
Graphic Design
Tools
Adobe Illustrator
Adobe InDesign
Photoshop
Summary
I helped Ennovate Products, a baby product start-up, to create a parents' accessory brand Humble-bee. I guided brand direction and designed 3 diaper bags from start to finish. I also designed brand logo, and marketing catalogues, packaging and more.
ABOUT HUMBLE-BEE
Essential gear for adventurous families
Humble-bee is a parent's gear brand that inspires and helps parents to keep on living their active life with their little ones. Humble-bee makes products for hard working mommy and daddy bees who believe staying active and engaging with the world are the best way to raise healthy kids and build happy families.
BRAND TARGET AUDIENCE
Active millennial parents with laid back fashion style
Humble-bee's target audience is millennial moms (80%) and dads (20%) with annual household Income ranging from $60K to $100K. They live active & on the go lifestyle where they go on a outdoor activities such as picnic, hiking and camping on a regular basis. They wear athleisure or casual outfits everyday.
LOGO DESIGN
Vintage modern
Humble-bee logo; inspired by vintage logos, the overall impression is modern vintage. Bee shape is iconic and recognizable while being mature for parents. Logo is designed to work well when applied to fabric products.
USER PERSONAS
Different bags for different users
Within the brand target audience, I create 2 user personas to help us create different diaper bag solutions that attracts range of consumers.
Allisa_User Persona 1
"When I pack my diaper bag, I toss everything in a big compartment. I don't have time to organize everything in different pockets."
She is a housewife with 3 kids and always on the go. She loves to take kids to parks and beaches. She likes to keep things simple and easy.
Goals & Needs
Quick and simple solution / Family activities / Bag that works for daily and weekend
Activities
Running errands / Bring kids to swimming classes / Picnic at parks and beaches
Lila_User Persona 2
"I like using backpacks over tote bags because my hands are free. I like to keep things organized in different pockets."
She is 4 months pregnant and first time mom. She loves hiking and jogging and is hoping to continue her adventure with little one in the future. She is practical and organized.
Goals & Needs
Organization / Family activities / Comfort comes first
Activities
Running errands / Jogging / Hiking and camping
DIAPER BAG DESIGNS
Boundless charm diaper bag:
Convertible & expandable
Whether Allisa is taking her kids to a swimming classes to picnic, Boundless Charm diaper bag is the only bag she needs. The compact profile expands when she needs extra space. Its convertibility from a tote to a backpack makes her on the go life easier. It's designed with the perfect pockets, a quick-access main compartment, an extra-large insulated pocket for bottles or snacks, and a built-in wet bag that keeps everything protected inside and out.
Free spirit diaper backpack:
Organizations & lightweight
Free Spirit diaper backpack is incredibly lightweight yet durable enough to carry everything Lila needs for a full day with her family. Thoughtfully designed exterior pockets helps her organize and access baby and her items. Large insulated pocket with a hot & cold gel pack keeps food fresh longer. Diaper changing kit fits in the left exterior pocket allowing her to grab it without opening the main compartment.
Mini charm diaper bag /
stroller organizer:
Compact & versatile
The “Mini Charm” is designed for both Allisa & Lila. It is a perfect, stylish companion to full-size diaper bag and will be go-to for many outings. It’s 2in1 features offer them a convenient stroller organizer AND a compact but expandable diaper bag designed to hold the essentials for those adventures when a full-size diaper bag is just not convenient.
GRAPHIC DESIGN
Wearing graphic designer's hat
While I was working for this small size start-up company, I had to wear many different hats within the company. Doing a graphic design was definitely one of the main thing I had to do as a product designer. I designed most of their graphic design assets including packaging, catalogues and buyers meeting presentation decks. I made sure to maintain brand image is consistent throughout those materials.
